What You Can Do as a Tax Professional to Gain More Clients

By Dr. Gwennetta Wright, Tax Coach

Let’s be honest—being great at taxes is not enough. You also need to be seen. You can be the best tax preparer in your city, but if no one knows about you, your business will stay stuck. The key to growth? Marketing.

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Here is what you can do to attract more clients right now:

Get Visible on Social Media

Pick a platform and start showing up. Whether it is Facebook, Instagram, or TikTok, start sharing tax tips, behind-the-scenes content, client wins, and educational posts. You do not need to go viral—you need to be consistent.

Leverage Word of Mouth the Right Way

Do not just hope people refer you. Ask them. Give current clients a reason to talk about you. Offer referral incentives or simply ask happy clients to leave a review and share your page.

Build a Strong Online Presence

Make sure your website is clean, mobile-friendly, and easy to navigate. Include your services, testimonials, FAQs, and clear calls to action. If you do not have a site yet, start with a simple one-pager and build from there.

Create Content That Educates and Converts

Blog posts, short videos, and downloadable checklists can position you as the go-to expert. Give value and you will gain trust.

Show Up in Your Community

Attend local events, sponsor community programs, and partner with local businesses. Offline marketing still works.

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You do not need a huge budget. You just need to show up with strategy and purpose.

✅ Follow me @gwennettawright on Facebook, Instagram, and TikTok

✅ Visit www.xpertbusinesssolution.com for tools and training