What Beyoncé Taught Me About Running a Next-Level Tax Business

By Dr. Gwennetta Wright, Tax Coach

This week, I went to see Beyoncé live—and let me tell you, it was more than a concert. It was a masterclass in excellence, branding, and business strategy.

As I watched her perform, I wasn’t just enjoying the music—I was taking mental notes. Because everything Beyoncé did on that stage can be applied to how we show up in our tax businesses.

Let’s break it down.

1. Excellence Is Non-Negotiable

From the first note to the final bow, Beyoncé gave 100%. No shortcuts. No missed beats. That level of commitment reminded me that excellence in business isn't something you occasionally do—it’s who you are. Every client, every tax return, every email should reflect your best.

2. Clear and Consistent Branding

Everything—from her visuals to her outfits to her message—was perfectly aligned. Her brand was clear. And it stayed consistent from start to finish. In your tax business, your branding is your identity. Are your emails, website, social posts, and client interactions saying the same thing? If not, it’s time to tighten that up.

3. Energy and Presence Matter

Beyoncé didn’t just show up—she commanded the room. Her energy lit up the entire arena. That’s how we need to show up for our clients. Even during tax season, when you’re tired and stretched thin, your energy sets the tone. Clients don’t just want services—they want someone who shows up.

4. The Experience Was Everything

The concert wasn’t just a performance—it was an experience. And guess what? Your tax business should feel the same. Smooth onboarding, quick responses, clear communication, and added touches that make people feel seen—those are the things that turn one-time clients into loyal customers.

5. Every Detail Was Intentional

Nothing was random. Every move, every visual, every sound was planned. That level of detail reminded me that running a business is art and strategy combined. From how you collect client documents to how you follow up post-filing—intentional systems and processes create magic.

Here’s the bottom line: When you treat your business like a stage—when you show up with excellence, clarity, and passion—people feel it. They remember it. And most importantly? They come back for more.

Let Beyoncé be your reminder: don’t just run your business. Perform. Own your space. Show up like the star you are.